Yellow Fish Campaign – The River Deben Association

Groundwork Suffolk and East Suffolk Councils are working together on behalf of the Greenprint Forum to engage the community and inspire awareness of the local natural heritage of the Rivers Deben, Orwell and Waveney.
The project is designed to help people reduce surface water pollution entering local rivers and to improve awareness of the negative impact it has on wildlife and habitats. It aims to encourage all members of the community to work together to make a difference.
A key element of the campaign is reducing litter, particularly with a focus on cigarette butts. Cigarette butts are commonly littered in streets and if they enter the surface water drains, the butts flow through the system and directly contaminate the local River. This why our key message of the campaign is ‘only rain down the drain’.
Groundwork is providing information and practical advice on how to reduce environmental pollution to residents, businesses and schools. A number of events and activities have already taken place with more to come. Public drains are also being marked with a yellow fish symbol as a reminder that all litter or pollution entering the system can cause direct contamination of our rivers and streams.

The project is also being delivered in Felixstowe and Lowestoft. More information can found at

Groundwork logo

Groundwork needs YOUR help:
Whether you’re an individual, business, school or community group there is something you can get involved with!
Groundwork has a number of FREE pocket ashtrays, stickers, River Detective handbooks and informational flyers to give out to the local community with advice on how you can make a difference to your local River. These can be found at local events which are listed on the Groundwork webpage.
Businesses can also get involved by showcasing their support by displaying a small sticker on their shop/office window stating “We’re supporting Yellow Fish, only rain down the drain’. Informational flyers can also be provided and distributed to your network. Together we can make a difference!
If you would like to get involved in the Groundwork projects please contact Chloe Robison-Smith, Community Project Officer on / 01473 350370

Yellow Fish stickers